Amit Kumut Succes and Biography - A true Inspiration

 Amit kumut Success and Biography- A True Inspiring Role Model

Introduction

This chips is worth 2735 Crore. Salman Khan is the brand ambassador. The distributors are more than 3800.The super stockiest are more than 300 Whose story is this? It is about company that Started its business with just Rs. 1500000.

History And Background

Before moving forward, let mesmerize you some of its product name Chulbuley, Rings, Chips, Namkeen & a sweet named Yum Pie. Amit came back to India With a degree from USA. He had big dreams and plans but he joined his family business. Then, he had a job in Vardhan snacks.He also opened a chemical company and SAP institute.He did a lot of work and the fun fact he failed in each of them.And this failures lead to owing debts.And after all this failure and debts, Amit is the head of a company with 2700 crore market cap whose revenue is more than 1000 crore a lot of other companies wanted to invest in this high growth trajectory to earn profit.

Proposal Of Sequia Capital

In 2009,Sequoia Capital presented them with a proposal of investment but Amit Kumat and his team decided that they will take funds only when there is a need. Today, I want to advise every start-up owner to not accept money until if there is absolute need. and In 2011, they accepted the proposal of Sequoia Capital and agreed to the funding of 30 million for the first time and in exchange, they let go of 48% of ownership. if we think about the journey of the Pratap snack's owner Amit Kumat and his entire company and if we think in detail about the reasons behind their success then it leads to such lessons that we can apply to our business.

First Lesson : Believe In Yourself

 friends, Amit Kumat,despite his failures and debts, never lost faith in himself and build up a great team . Gradually, he created a space for himself and started giving competition to big companies. There will be a lot of times when you'll doubt yourself, people will make fun of you and that time stick to your goals believe in your abilities find out and mend the reasons of your failure and more forward towards your goal.

Second Lesson : Unique Habit

Lesson 2- a unique habit of Amit Kumat he shared that in an interview when he wakes up every morning, he do a peaceful meditation and he daily list down the names of 30 distributors and later in the day, he and his team contact to those 30 distributors .  They do this same activity all through the year and this unique habit is a very big principle for all the business owners you can also do this making a new list of 5-10 new dealers,distributors, customers every morning you can contact them,and expand your business .

Lesson No. 3 : India As A Price Sensitive Company

3rd lesson- Amit Kumat was a true Indian for he was aware that India is a price sensitive country. He showed his brilliance by always putting less price on his product than the market.He never compromised on the taste he did aggressive advertisement and because 'pricing placement',he quickly became popular. He even gave more quantity in less price when Fritolay, in 5rs,used to give 22gm then Pratap snacks, inthe same price, gave 30gm.He understood the Indian mindset and earned great profits.

Lesson No. 4 : Recognise Their Target Group

Lesson-4 a product won't be popular until it is in great demand by its target group they recognized their target group as children. The children fight with their parents to buy them their favorite product. So the company started keeping toys in their packets and these toys turned out to be extraordinary. The children started buying packets more for the toys than chips because of their unique marketing tactic, they quickly became every child's favourite or we can say the thousands of children became their product's brand ambassador.

Yellow Diamonds As 2500+ Crore Company

There will no surprises, if I say that will the help of a toy of 50p, Pratap Snack's yellow diamond became the company worth 2500+ Crore friends, this story of Pratap snacks gives us this message that if you have failed many times, if you're stuck in debt if you're not even a specialist of that particular field if you live in a small town then also, don't worry don't kill your dreams move forward for your dreams believe in yourself do something unique,understand the market and one day, you'll definitely succeed.

Your Views And Role For This Article

Friends, how did you like this case study From Rs. 1500000 to 2500 Crore do tell us in our comment .You can tell us in which ever subject you would like a case study. And have a serious thinking about this. There will be a lot of people who are doing business from a very long time. which are those obstacles that is stopping you from growing .

Thank you!